top of page
Search
  • Writer's picturemycheckoutshirts

Mycheckoutshirts - Scout Mom #momlife shirt

If you are physically present at a fashion show and watching it with full attention, the Scout Mom #momlife shirt it is in the first place but view that unfolds is entirely different to that presented in a fashion film. Although you are placed in one position, your eyes are free to roam; taking in full looks, hopping across models in the foreground to focus on something apparently more engaging on models in the background, turning to see the backs of looks, lingering on details in shoes, bags, or hair, glancing at fellow audience-members nudging each other or reading office emails across the row, noting production staff squatting out of sight lines whispering urgently into headsets… Your eyes travel back and forth to create a jagged and episodic narrative of perception that is yours to control. For this Hermès menswear show, Véronique Nichanian had at first hoped to restore that agency by reuniting with a physically present audience. When that proved impossible, she reunited for a second season with the director Cyril Teste to produce a digital show that was the closest thing to attending a real one that I’ve seen so far.

Mycheckoutshirts - Scout Mom #momlife shirt
Mycheckoutshirts - Scout Mom #momlife shirt

1 view0 comments

コメント


Post: Blog2_Post
bottom of page