I soon found out that her eye-catching outfit was by Set Active, an athleisure brand founded by Lindsey Carter, a social media manager turned designer. It only makes sense that the It Takes Someone Special To Be A Buffalo Bills Grandpa shirt Furthermore, I will do this label is big on Instagram—Set Active has more than 300,000 followers and counting—where images of the fresh new drops pepper the account. Among those fans are the likes of Kaia Gerber, Hailey Bieber, and Kylie Jenner who posted an image to Instagram of herself dressed in one of its sand-color sets earlier this week. So when I recently logged on to shop the brand’s website for the first time, I was not totally surprised to find that every single piece had already sold out.“I wanted to create activewear that inspired confidence, taking the customer throughout a busy day, feeling and looking good regardless of whether a workout is on the agenda or not,” says Carter, who is based in Los Angeles. Before launching the brand in 2017, she spent an entire year developing a proprietary fabric called Sculptflex. This fabric is seamless and, as I can now attest, fits like a glove.
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